Gabe Oh

Gabe Oh has been a member of Safeco Elite Agency for two years running. He has served on Liberty Mutual Regional Agency Council and on Hartford Insurance Stag One Agency. He is a husband and father of two daughters of five and seven as well as a private pilot on the weekends.

Additionally, Gabe is a Rotarian from Mill Creek, Washington where he started his agency from scratch in 2010.

Western Pacific Insurance is an Insurance Brokerage firm, providing personal and business insurance solutions for clients across the Pacific Northwest.

How to Brand Like A Pro Even if You’re Local with Gabe Oh

Welcome back to class at Agents Growth Academy! Today, our host, Jim Schubert, brings on a principal at Western Pacific Insurance Group (among other achievements). Guest Gabe Oh shares his 12-year journey to becoming the “sexier” agent that he is today, stressing the importance of finding and surrounding yourself with good people and the power behind well-marketed swag. 
Join Jim as Gabe teases a story about his first encounter with Jim that even our host doesn’t know about, and see why the insurance agency community is truly the right place to be.
This industry is the most generous, full of great people willing to talk to you.

3 Key Takeaways

  • Why you should use certain non-traceable marketing techniques
  • What Gabe’s successful swag boxes contain
  • Gabe’s video series strategy that’s taken off in a handful of episodes

Listen To The Full Episode Below

CUSTOM JAVASCRIPT / HTML

Episode Show Notes

[1:08] Gabe tells us about his position as a pilot

Taking flying lessons at 17, stopping at 90%
Deciding to pick it back up during COVID
Flying professionally on the weekends

[2:55] Gabe’s pivotal moment/epiphany that showed him branding for a small agency is his calling

Communicating Gabe’s brand with amazing swag
Making a label that looks like a lifestyle brand rather than corporate

[8:15] “Agent’s focus a lot on ROI, but there are certain things that aren’t trackable like swag, but to me, it’s worth it.” -Gabe Oh

You do have to get to a good revenue space first

[9:50] The secret sauce for Gabe’s rebrand

Using a local designer
Keeping it “similar but different”

[11:32] How Gabe gets the swag into people’s hands

Creating welcome swag boxes for new clients
It includes a welcome letter and agency commitment details
Taking present ideas and making it their own 

[14:29] Gabe’s going to tell a story about when he first talked to Jim

Running into Jim’s name on the internet
Calling him for pointers on video
He called Gabe back and gave him a good chunk of time to help
“This industry is the most generous, full of great people willing to talk to you.” -Gabe Oh

[18:45] One piece of software that Gabe can’t live without

His phone or tablet
Gabe compares the amazing tech of today to his life at 17

[21:20] One book that Gabe recommends

Straight from the Gut by Jack Welch
History books
Get a free Audiobook courtesy of Jim!

[24:00] Gabe’s example of a storytelling moment as an agent

Releasing a video series
Going on a 30 minute walk and asking questions to get to know people
“Whenever you can promote other people, it’s a win for your brand and also for them.” -Gabe Oh

[27:28] Check out Jim’s list of how you can give to people first in order to warm them up!

Go to agentsgrowthacademy.com/sales

[28:00] Gabe’s example of using COVID to help the community with shirts and visits

Gabe’s going to be Mr. Rogers on their new video

[30:00] One final piece of advice that Gabe would give to listeners

“It’s not so much about good marketing, it’s more about surrounding yourself with good people that are going to give as much as they take.” -Gabe Oh

[32:27] Soup or Marshmallows?

Soup

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