[0:20] Let's talk about the power of storytelling
[1:00] Go to agentsgrowthacademy/stories for a free story frame worksheet!
[1:40] Jim introduces Meg
22 years in the industry
Working as underwriter and agent
Private coach and podcast host
Digital Nomad
Learn more about her at adjunctadvisors.com
[3:50] Digital nomad
Working and traveling around without a home base
Traveling most of the east coast and now she's on the west coast
You could do a whole episode on digital nomadism!
"This is the year that I'll be thinking about in my later years." -Meg McKeen
Living in a circumstance that she didn't think she'd be in and making the most of it
[8:00] Stories that shape us: Meg's pivotal moment
We're trained to believe our personal and professional lives should be held apart; they aren't!
"I have found my greatest leaps professionally have been when I leaned into my relationship with myself and other people." -Meg McKeen
[9:30] As a human being, Meg fundamentally likes a story
People are really fascinating!
Impart the human experience in the context of a story
"'Show me something real, something true:' stories are the best, fastest way to get there." -Meg McKeen
Jim explains how story transforms a client's life
Clients choose us because of our own personal stories
"People don't choose us because we're the smartest insurance person in the room. They chose us because they feel seen." -Meg McKeen
[13:10] The power of being vulnerable
Oxytocin is released when trust is being built
The human experience is that the other person will reciprocate the emotion
[15:30] Meg's podcast
Creating space for women in the insurance industry
Does it come naturally to be so vulnerable?
No! It's a journey; even Meg has evolved
Brene Brown's influence
It's okay to still have boundaries
[18:50] Meg's most important and treasured birthday tradition
Her honest feeling of disconnect with the industry
Focusing less on what she's not and instead on becoming who she is
[22:00] Meg's advice for those who feel burnt out in the industry
The world is saturated with experts, so be weary of more advice
It's a choice to do that internal deep dive, and most people don't get there
Know that your truth is right for you right now
Her favorite client that's an old dog ready to learn new tricks
[28:00] Don't focus on the product, focus on the transformation that the products allow people to have in their lives!
A Google review about a mother who could buy her kids Christmas gifts
The buyers of insurance care very little about learning about insurance
Meeting people where they are
We need to do more on ourselves and our agencies first
[33:10] Find those stories by looking for the people who were grateful
Donald Miller's Brand Storytelling
Ask people what makes you uniquely you!
[38:00] Jim's example of James Jenkins challenging him about the podcast
The sense of the hustle and the grind that's making people tired
Take a little pressure off by sitting where you are and knowing you did the best you can
What it means to lead versus manage
Sometimes Netflix is the answer!
[42:40] A piece of tech that Meg can't live without
Her CRM for creative people
Dubsato
[43:40] A book Meg recommends
Playing Big by Tara Mohr
[45:02] Jim's book coach, Amy Colette
70% of people feel imposter syndrome
Will Smith's memoir
[47:56] Get a free audible book, courtesy of Jim at audibletrial.com/growbig!
[48:40] A pivotal work story for Meg
A person asking for an RFP
Deciding to take the client back to square one to better understand how she feels
"There's so much opportunity for me in conversations like this." -Meg McKeen
[52:00] One last piece of advice
We don't honor where we've been enough
Do a risk review on your own life
[52:22] Soup or marshmallows
Soup
