Chris Langille

is the founder of Advisor Evolved, a web development and digital marketing agency that helps independent insurance agencies transition their brick-and-mortar locations into well-oiled customer-acquisition machines.

Build Your Brand Presence FIRST Before Trying to Rank

Host and headmaster Jim Schubert brings Chris Langille, a guest with a wealth of knowledge on branding, web development, and social media marketing on this episode of Agents Growth Academy. The truth is, people are on Facebook and TikTok right now, and with the right audience, it’s going to make you money. Founder of Advisor Evolved, Chris shares why you need to hold out on your marketing strategy despite a lack of instant ROIs, and avoid keyword cannibalization by looking at search traffic BEFORE you attempt to rank.
If you live by a referral, you die by that referral.

3 Key Takeaways

  • Don’t put all of your eggs in your SEO basket. You have to go to your display networks to get in front of people, regardless.
  • ​People buy brands; at the end of the day, you are better off advertising than not.
  • ​Returns from web advertisements are not linear. Don’t give up even if the ROI isn’t immediately improving and you will get traffic results!

Listen To The Full Episode Below

CUSTOM JAVASCRIPT / HTML

Episode Show Notes

[2:00] Chris introduces what’s happening in his family and in Philly sports

[4:33] Chris’s pivotal moment where he discovered that agents aren’t good at digital marketing

78% of the time, clients begin interacting with your agency online
“If you live by a referral, you die by that referral.”-Chris Langille

[9:50] What is Chris’s connection to insurance; how did he get involved?

Chris began to get fully involved in building websites

[14:15] From Chris’s perspective, how can agents scale their acquisitions using Advisor Evolved?

Stick with your advertising investment! Don’t stop because you can’t see immediate ROIs

[22:40] Chris clarifies the services Advisor Evolved has to offer including web design, web development, and also taking the role of your digital marketer

“At the end of the day, real marketing and advertising is a full-time job. And agencies don’t have time to do that. That’s where we come in.” -Chris Langille

[24:22] How is advertising for agencies different from other marketing methods?

“There’s a lot of creativity that goes into digital marketing. And if you’re not a creative person, you need to outsource it because that will make a difference in your sales.” -Chris Langille

[29:35] For those with more of a robust website, how would Chris be able to help them?
Historically, they don’t typically take over existing sites because they focus on playing up a different build

[35:05] Content is important, but a one-page site could outrank hundreds of blog posts because of keyword cannibalization

[41:00] How much time does the insurance agent need to spend to turn their marketing over to his company?

[44:53] What kind of results are Chris’s clients seeing and at what speed?

[47:36] Chris uses what he heard from AGA’s episode with Gabe Oh that not everything is trackable

[48:46] Chris answers AGA’s rapid-fire questioning round

Respect your elders, despite the holes you may see in your market
“Plant your tree as fast as you can. Understand that ROI takes time, and the sooner you start on it the better off you will be.

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