[00:00:00] - Stephen Sedlak wrote a book called The Work Comp Control Effect to help small business owners reduce their premium for work comp. He self-published the book and it has generated $5 million in sales as he gave it away FREE.
[00:01:31] - Andy Mathisen from GloveBox has shown how you can offer clients AND non-clients this app to access their insurance on the go and ensure they’ll come to you with future questions.
[00:02:50] Create video content that answers common questions. Interview local businesses on a podcast to give them exposure. Chime in on Nextdoor and Facebook threads where people are looking for a good insurance agent.
[00:06:05] Host a seminar or webinar on LinkedIn and Facebook where you're solving a problem your clients are facing or a problem in your niche market. You can cover things like how to hire faster, how to set up Facebook ads, or how to build a funnel.
[00:07:52] - Send automated email campaigns to existing clients using a CRM and then send them back to a renewal review. This is a great way to make sure that you're revealing cross sell opportunities to your clients through your CRM.
[00:08:46] - Use CRM to send automated emails and text messages to anyone who fills out your Get a Quote form or request proposal. Nurture your customers by sending them helpful content. Automate emails to existing customers who have one thing but not another.
[00:10:17] - Check out the show notes for a free guide on five ways to provide value before asking for anything in return and additional resources.
