Grant Botma

Grant, 39, is the founder of Stewardship (in Gilbert, AZ) and was named a top entrepreneur before he reached the age of thirty-five. For the past decade, Stewardship has been providing Home Loans, Insurance, and Investment Advice with wisdom and love. 

Grant has grown his business and his team winning prestigious awards along the way; Awards like "Broker of the year for AZ”, "Top Agent", "Elite Producer”, "Top 1% in the nation", "Top 20 in the nation" and more. Grant is also is the author of the Amazon Best Selling Book, The Problem Isn't Their Paycheck: How to Attract Top Talent and Build a Thriving Company Culture. He also has a new book launching in January 2022: Work-Life Harmony: How to Enjoy Your Life and Family More Because of (Not in Spite Of) Your Work.

 As an ambassador of the Stewardship brand and with a heart to help others win, Grant often speaks at business events teaching other business owners about how to manage people and develop winning teams properly. He loves his job because of the impact he gets to make as he works to love people through finances and company culture activism.

Profit is a Byproduct of Love and Service With Grant Botma

Take a fresh look at your business’s purpose and yours as an agent on this compelling episode of Agents Growth Academy, where guest and genuine human Grant Botma brings his unique and long overdue business model to the sales agency world. Join them as host Jim Schubert asks questions that viewers have never heard Grant give an answer to before, despite his frequency as a podcast guest. Above all, recenter your perception to adapt the key truth that company growth is a natural result of first serving and loving people.
A common thread in people who make an impact: they don't sit around.

3 Key Takeaways

  • Revise your website’s intention from getting viewers to click “learn more” to “what would my life be like if I scheduled an appointment?”
  • ​Business profit is just a byproduct; any business’s purpose is centered on service!
  • ​Ditch the client demographic and instead accept all people bringing humility, love, transparency, and innovation. 

Listen To The Full Episode Below

CUSTOM JAVASCRIPT / HTML

Episode Show Notes

[0:00] Are you having trouble influencing prospects and getting a deeper foot in the door? Give first on agentsgrowthacademy.com/value!

[0:52] agentsgrowthacademy.com/value POPUP

[1:20] Jim introduces Grant Botma, guest and founder of Stewardship

[3:20] Grant doesn’t just have an insurance agency; he tells you what he does

Grant saw a need to help people with finances, not just insurance

[4:50] Grant realized they could do their work without spending a ton of money

“I just don’t like the idea of buying leads from the perspective of the client or the sales professional. I created something different that wasn’t transactional.” -Grant Botma
“A common thread in people who make an impact: They take action. They don’t sit around, and that’s important.” -Grant Botma

[12:10] What his relationship-building mentality did for his business today

Businesses exist to serve! Profit is just a byproduct
The premise of his book is that you’re allowed to live only one life; it’s not “just business!”
“I never tell people to stop working. I only tell them to be more intentional about weaving their work into the one life they have.” -Grant Botma

[19:10] Tools to use for agencies to market their intentions clearly and beautifully

The number one goal is to communicate what it’s like if they click that “schedule an appointment” button, and it works!
Show them the authority piece and tell them what will happen after the appointment

[25:35] How do you build this model out in order to love your clients?

Be intentional with research about who your ideal client is
“Too many people have a demographic. Here’s the truth: if you come in with humility, love, transparency, and innovation, we want to serve you!” -Grant Botma
Conduct psychographic research over demographic research

[30:02] What Grant would say to those that don’t think these things will matter in the end

It’s about sustainability and consistency

[31:54] Were there mistakes Grant made when building this model?

[34:20] Grant records a piece of this podcast for Jim’s wife

[37:00] Jim asks Grant the questions in AGA’s rapid fire round

His favorite application is Calendly
The Purpose-Driven Life by Rick Warren, Man’s Search for Meaning by Viktor E. Frankl, and Donald Miller’s Building a StoryBrand

[40:18] One final piece of advice from Grant

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