Hayato Nakamura

was born in Japan and raised in the jungles of Papua, New Guinea. He obtained his Bachelors in Tokyo and his Masters in Chicago. He began his venture with Aon, focusing on Commercial P&C insurance, in Los Angeles. He later moved to Los Angeles to start his B2B digital marketing company with a heavy focus on leveraging Linkedin. 

What Commercial Agents are MISSING on LinkedIn

Today’s episode on Agents Growth Academy promises insights from expert and LinkedIn ninja, Hayato Nakamura. Hayato will share what he sees commercial agents missing concerning LinkedIn’s abilities, both to market the agent and build long-term relationships. Discover what LinkedIn is looking for in its algorithm today and hear how spending 15-20 minutes a day can result in sales you earn while sleeping.
There has never been a better time to go online and be exactly who you want to be in the professional world.

3 Key Takeaways

  • Potential customers will call the last agent who built trust with them. What are you doing to build rapport with your sales?
  • ​LinkedIn pushes good business value content but also good personal vulnerability content.
  • ​Now more than ever is the best time we can present ourselves on social media as the businessperson we want to be.

Listen To The Full Episode Below

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Episode Show Notes

[0:20] Having trouble getting your foot in the door of prospects?

Get a free list of resources on how you can give value first on agentsgrowthacademy.com/value!

[2:15] Hayato explains his background between the US and Japan and how he got into insurance

[4:00] The pivotal moment for Hayato that showed him that it can be used as a tool for researching your prospects

[5:40] Hayato was drawn toward LinkedIn from his current sales world

“Who are they going to call? It’s the last person who built trust with them.” -Hayato Nakamura

[7:30] What does this mean for commercial insurance agents? What are they missing?

“The big thing that commercial agents today are missing is that ability to build rapport with someone who may not be shopping their business for the next little while.” -Hayato Nakamura

[10:35] Hayato shares how insurance agents can be authentic in their interactions

“We as agents would never get business if we can’t sit down and have things in common to be friends that can trust each other.” -Hayato Nakamura
“LinkedIn continues to push good business value content but also good personal vulnerability content.” -Hayato Nakamura

[21:00] LinkedIn’s algorithm is clearly seeking more faces and authenticity

[23:05] Is there a content strategy for agents?

How much time does an agent need to spend doing this every week?

[28:50] Hayato answers AGA’s rapid-fire question round

[37:16] Hayato gives a final piece of advice to listeners

“There has never been a better time to go online and be exactly who you want to be in the professional world.” -Hayato Nakamura

Resources

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