Jim Schubert

Jim Schubert is the CEO of Southern States Insurance, one of Georgia's largest independent insurance agencies. He is a nationally recognized author and podcast guest contributor appearing in Insurance Journal, Independent Agent Magazine, Insurance Business America Magazine, Best's Review and Applied Systems. Jim is a passionate advocate for small business owners, entrepreneurs and independent insurance agents. He loves sharing ideas about agency growth, digital marketing, and the lost art of human interaction. Jim is also the creator of Agents Growth Academy, an online resource for insurance agents and agency owners who want to take their growth to the next level. And when he needs to take a clarity break, he is either behind a camera lens in the great outdoors or teaching aspiring shutterbugs how to take beautiful nature photography at Schubert Photography.

3 Mistakes To Avoid When Building An Audience On LinkedIn

Host Jim Schubert brings you a discussion of the top three mistakes he has personally experienced while trying to build an “audience” on LinkedIn in this episode of Agents Growth Academy. Reevaluate your mental framework around stacking the friend count, selling without giving value first, and the crucial difference between looking at an audience and looking at a relationship. 
If you stop calling them an 'audience' and call them relationships, you will get far more value on LinkedIn.

3 Key Takeaways

  • Stop calling your LinkedIn friends an “audience.” Build real relationships and watch your contacts flourish.
  • Gaining more followers on LinkedIn is in no way a NUMBERS game. Stop trying to add to your masses just to see the count go up.
  • Selling someone in person before establishing a real human connection NEVER works. It is the exact same scenario on LinkedIn.

Listen To The Full Episode Below

CUSTOM JAVASCRIPT / HTML

Episode Show Notes

[00:20] Common mistakes people make on LinkedIn when building an audience

[01:00] Mistake number one is trying to get a high score

“Building an audience is an important thing. But trying to get a high score for the sake of building numbers: it aint it.” -Jim Schubert

Go after genuine relationships first, ALWAYS!

[7:30] Mistake number two is trying to sell instead of providing value first

“Find out what people’s pain points are and then offer your help or a connection that can help.” -Jim Schubert

[12:30] The third mistake when finding an audience on LinkedIn is not following up and keeping in touch

[18:05] Jim recaps the three most important steps to building relationships on LinkedIn

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