Nicholas Ayers 

has worked in the insurance industry since 2005 where he started as a sales producer. In 2012 he opened his first scratch independent agency.
In 2018 he left that agency and started over again, launching his second scratch agency. This time he went completely digital with a 23 state operation and relied on his digital marketing prowess to generate leads and customers.
In 2019 Nicholas joined an insurtech startup, “Better Agency” as its co-founder and chief marketing officer.
Better Agency is the first sales-driven AMS and uses policy downloads to trigger hundreds of automation campaigns for sales, service, claims and renewals.
Nicholas’s passions and skills center around marketing, technology, automation, and insurance agency operations

Use Tech to Achieve your Agency’s Definition of Success

Take a look into today’s guest Nicholas Ayers’ “unbelievably sexy” tech model for agencies everywhere, utilizing technology as the “steroid” for your team’s talent. Tune in today on Agent’s Growth Academy for what’s getting host Jim Schubert excited: how Nick went from co-founder of an agency with zero clients to over 2,500, how they clean up your data to make it actionable, and how they created a program where clients want to spend time with you.
You having to hire bodies and throw bodies at the problem becomes very unprofitable very quickly.

3 Key Takeaways

  • Sometimes if there should be a better way to do things in the industry, you have to make it. Don’t let that deter you from improving the experience.
  • ​​Do not underestimate the impact of community; the insight Nicholas gained from those in positions above and below him has been invaluable.
  • ​Better Agency makes an actionable, all-in-one program for agencies through clear data. Is your data clear, without redundant information?

Listen To The Full Episode Below

CUSTOM JAVASCRIPT / HTML

Episode Show Notes

[0:45] Join their mission to cure Cystic Fibrosis

[1:50] Jim introduces today’s guest, Nicholas Ayers

[4:00] Nicholas talks about their new opportunity to buy Grant Botma’s agency

[8:40] At what point did Nicholas feel there was a better way to do things as insurance agents?

“There has to be another way to exist as agents. And if there isn’t, we need to make another way.” - Nicholas Ayers

[12:00] Nicholas explains the two things that weren’t working: technology and carrier partners

“It began as ‘Can we just make our lives a little easier?’”

[16:30] How did they go from a startup agency with zero clients to over 2500?

“You don’t have to settle for what has been. That’s what excites me.” -Nicholas Ayers

[23:00] Nicholas describes their clients’ favorite features

Integration means different things; they made it the same for everybody

[29:45] Do they take feedback from their customers on their technological advancements?

[32:20] For larger companies with an old AMS, would this be a massive undertaking to their tech department?”

“The more data that you have, the more likely it is that the data you have needs a lot of work.” -Nicholas Ayers
“A happy ex-customer or happy prospect is much better than a disgruntled customer.” -Nicholas Ayers

[40:30] Does Better Agency handle commercial lines as well?

[43:30] Nicholas answers AGA’s rapid-fire questioning round

[48:38] An agency’s success relies on three pillars: a fitting technology process, a sense of community, and your education

“I can’t tell you the amount of knowledge and insights I’ve gained from community. People who were above and beneath me helped me to grow.” -Nicholas Ayers

[53:22] HOST disappears from screen; they talk about getting him back on

[54:00] Jim uses packing up to go to Rhode Island as an example

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