Jim Schubert

is the CEO of Southern States Insurance, one of Georgia's largest independent insurance agencies. He is a nationally recognized author and podcast guest contributor appearing in Insurance Journal, Independent Agent Magazine, Insurance Business America Magazine, Best's Review and Applied Systems. Jim is a passionate advocate for small business owners, entrepreneurs and independent insurance agents. He loves sharing ideas about agency growth, digital marketing, and the lost art of human interaction. Jim is also the creator of Agents Growth Academy, an online resource for insurance agents and agency owners who want to take their growth to the next level. And when he needs to take a clarity break, he is either behind a camera lens in the great outdoors or teaching aspiring shutterbugs how to take beautiful nature photography at Schubert Photography.

Five Tricks to Improve Your Email Marketing Strategy

Despite technology’s evolution, email marketing continues to prove itself a viable growth option for your business. On average, for every dollar spent, $36 ROI is expected. Today on Agents Growth Academy, host Jim Schubert shares five top tips and tricks for improving your odds and marketing your emails to get that 36-to-1 value.
Think about your subject line as the front door to your house.

3 Key Takeaways

  • If your subject line doesn’t spark curiosity, it won’t matter how amazing of a deal you’ve got. They won’t open the email. 
  • ​Start showing yourself and your team to clients, even in your emails. People want to buy from people.
  • ​Give, give, and give some more before you ask for a dime from potential clients. Prove to them that you understand them and their needs.

Listen To The Full Episode Below

CUSTOM JAVASCRIPT / HTML

Episode Show Notes

[0:50] Go to agentsgrowthacademy.com/value for a free cheat sheet hosting ways to add value before asking

[1:20] The first trick to adding value to your email marketing is: give, give, GIVE!

Consider using a lead magnet, cheat sheet, video walk-through, etc. to give FIRST to potentials

[2:55] Number two: Niche down (stop spraying and praying)

[4:53] Three: Build out a sequence to keep potential clients engaged

Jim breaks down the types of sequence emails you can offer
“People buy from people. Potential clients want to see the people they may be working with.” -Jim Schubert

[12:37] The fourth tip: Ask people what they are struggling with

[17:00] Number five: It’s all about the subject line

“If your subject line doesn’t spark any curiosity, it doesn’t matter what you’re offering. They’ll never see it.” -Jim Schubert

[21:45] If you’ve enjoyed our episodes on AGA, please tell us how it changed the way you operate

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