Dani Kimble

is the founder/CEO of Azelie Marketing. She has nearly seven years of professional marketing experience supporting small/mid market businesses with branding and marketing. Over that time, she served as CMO for an independent insurance firm and has also supported consulting firms, restaurants, and SaaS startups. Her expertise lies in building custom marketing strategies and she brings that expertise to a small number of innovative, growth-oriented companies.
Dani resides in Ohio with her husband and four children. In her free time, you can find her hanging with her little ones and over-consuming marketing content.

Build a Brand and Create Demand for Your Agency

There has never been a better time to pursue your passion and share your agency knowledge with others than today. Join the inspiring conversation between host Jim Schubert and guest Dani Kimble to hear how marketing has changed drastically in the last decade, creating space for greater personal content, connections, and community on this episode of Agents Growth Academy.
Marketing no longer focuses on leads. It has a long term impact on your business.

3 Key Takeaways

  • By holding your agency cards close to the chest, you are preventing society from seeing what insurance really means. It’s time to share what you know!
  • ​You have more opportunities now than ever to make real connections with your audience. The marketing space has exploded in just a few years. 
  • ​Focus on the long term impact of your marketing strategy. You may gain more leads the old way, but are you keeping them after a year or two? 

Listen To The Full Episode Below

CUSTOM JAVASCRIPT / HTML

Episode Show Notes

[0:30] Go to agentsgrowthacademy.com/value to find ways to give value FIRST

[2:40] Not everyone needs to have the goal to create a million dollar business, but you should be able to if you want

[3:55] There was NOT a pivotal moment for Charles where he figured it out how to get in front of the right people

“I have to be good at repackaging what I present in a way that will provide a solution to the problem that keeps you up at night.” -Charles Specht

[8:15] Charles shares the ways he has seen people repackage their insurance offer correctly

[13:20] There is a list of ways you can identify a potential’s biggest pain points

[17:17] Charles relates his definition of a “micro niche”

[23:50] Join Charles’ digital course on figuring out what your micro niche is

[28:03] Charles answers questions from AGA’s rapid fire round

[33:00] You can make so much more if you think bigger and invest in your ideas

[37:17] “You have to ask for what you want because normally people don’t know what that is.” -Charles

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