Jim Schubert 

is the CEO of Southern States Insurance, one of Georgia's largest independent insurance agencies. He is a nationally recognized author and podcast guest contributor appearing in Insurance Journal, Independent Agent Magazine, Insurance Business America Magazine, Best's Review and Applied Systems. 
Jim is a passionate advocate for small business owners, entrepreneurs and independent insurance agents. He loves sharing ideas about agency growth, digital marketing, and the lost art of human interaction. Jim is also the creator of Agents Growth Academy, an online resource for insurance agents and agency owners who want to take their growth to the next level. And when he needs to take a clarity break, he is either behind a camera lens in the great outdoors or teaching aspiring shutterbugs how to take beautiful nature photography at Schubert Photography.


How to Make Your LinkedIn Posts Go VIRAL

Remain present on LinkedIn if you want to be seen–we’ve heard this advice. It’s a necessity for promotional work. But do you know just how far a single LinkedIn post can go for you, for others? Today on Agents Growth Academy, Jim Schubert shares how one vacation post went viral overnight for him and uses three components as answers to the ever-present question: what makes them hit that button and take time out of their day to promote you?
This idea I shared was also an actionable step; it's helpful to other people.

3 Key Takeaways

  • You don’t have to know the secret to LinkedIn’s algorithm to go viral. Instead, be consistent with the 3 key traits in this episode and people will want to view your content.
  • ​DON’T stage your posts–photos or content. Show people that you are a real human with a real life. 
  • Start thinking about how your post will help improve someone else’s life enough to invite a thank you. 

Listen To The Full Episode Below

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Episode Show Notes

[0:45] Jim explains how the insane statistic that happened to him on LinkedIn is not a joke

Jim’s kids took his challenge and were reading business books on their vacation beach

[3:50] Jim is NOT a LinkedIn expert, but he did get viral reactions from three components that he’s found: human, helpful, and hopeful.

[5:05] The post was not staged, relatable, and showed real humans

[8:45] The helpful aspect: most viral posts are teaching someone something that will improve their lives

[10:01] Meaningful relationships are about making connections and giving first

[12:20] The last part of his viral reaction components: posts like these tend to be hopeful

Pro Tip: send an audio response on LinkedIn to connect

[15:00] Be prepared for the haters if you have a post go viral, but don’t let that stop you from being vulnerable

Be very honest and good people who want to engage in healthy dialogue will emerge

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