Ciara Gravier

has been in the insurance industry for almost 20 years. She helped her parents start two scratch agencies: Allstate, and an independent that was sold in 2018. Ciara is now the founder & CEO of The Bunker Insurance & Risk Management where she holds several designations: CIC, CRM, and the CCIC.

Your Agency Brand is Not What You Think It Is

Design expert, Kick-A agent, and possibly even a psychologist Ciara Gravier joins host Jim Schubert for a rich discussion on your agency’s branding. Build a brand that tailors to the gut over the mind and hear Ciara’s top concrete ways to rethink your brand’s impact on this informative episode of Agents Growth Academy.
Is your brand going to be memorable in 2025?

3 Key Takeaways

  • Build a brand that appeals to your potential client’s gut, NOT their mind. In today’s world, appealing to the mind is not enough. 
  • ​Clearly identify what your agency does enough so that each employee can explain similarly to interested parties. 
  • Utilize sensation transfer when designing your brand. Sensation transfer will ensure clients know who you are every time and trust you for that. 

Listen To The Full Episode Below

CUSTOM JAVASCRIPT / HTML

Episode Show Notes

[1:00] Go to agentsgrowthacademy.com/value for a free cheat sheet from Jim

[5:05] Ciara explains the pivotal moment behind her understanding that your agency brand is not what you think it is

[12:45] Are you building a brand that tailors to people’s minds or gut?

[13:30] The Vagus nerve is what connects your gut and your brain

[22:16] Here are some concrete ways agents can think about their brands

[26:45] Ask three specific questions in order to nail down what your agency does

[32:00] There will be qualified agencies that won’t get the opportunity because they’re not found where people are going; don’t be that agency!

[34:07] Ciara shares the story of how she came to start a podcast

[39:20] One of the first things agents should do when creating their brand: figure out who your audience is

Ciara relates what she learned about telecalls and workers comp

[43:50] Ciara answers AGA’s rapid fire round

[54:55] One last piece of advice/actionable step from Ciara

Resources

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